BharatPe is a QR code-based payment app for offline businessmen and retailers. The company's headquarters are in New Delhi, however, there are about 5 more BharatPe offices throughout the country. Small retailers and Kirana store owners will benefit greatly from the software, which allows users to accept UPI payments for free using the BharatPe QR code. BharatPe also offers Bharat Swipe (a POS machine) for card acceptance and small business finance, in addition to providing simple and interoperable QR codes for seamless UPI payments. Furthermore, the organization provides merchant loans of up to Rs 7 lakhs for a period of three to twelve months.

The BharatPe app, which is powered by efficient QR code payments, allows users to sign in and start receiving monies in their bank accounts right away. BharatPe was founded to make payments free for all of its customers. Its goal is to assist everyone.

At the time, most businesses operated within a closed ecosystem, which meant that merchants had to install many QR codes to accept payments from various payment gateways. However, BharatPe took advantage of a fundamental characteristic of UPI: interoperability. Merchants benefited since they simply needed one QR code to accept payments from all government-backed payment gateways, and they didn't have to pay any transaction fees.

A big challenge arising from BharatPe's business strategy is how the company makes money, given that it charges vendors and business owners so little. The answer can be found on the other model of BharatPe. Ashneer, the MD, discovered that small business owners are unwilling to pay fees associated with digital payments, but are fine with paying interest on loans acquired for business expansion. By analyzing the market, BharatPe launched the service of providing loans to business and shop owners and generating revenue out of it. 

BharatPe chose to fill this void with its innovative business model, offering loans to merchants or local shopkeepers to generate money.

On February 20, 2021, BharatPe was valued at $922 million, and on August 4, 2021, it was valued at $2.85 billion after raising $370 million in its Series E round from Tiger Global Management, Dragoneer Investment Group, and Coatue Management. This amazing period of growth culminated in a three-fold increase in the company's valuation in just six months. BharatPe is now a unicorn, the 19th unicorn startup in 2021, according to a report published on August 4, 2021, and is among India's top five most valuable Fintech startups. 

BharatPe also gained negative attention from the internet for several reasons, Ashneer Grover, BharatPe's co-founder, and MD has been dogged by issues since the start of the year and is currently on a leave of absence mandated by the company's board of directors. However, as of August 2021, he still owns approximately 9.5 percent of BharatPe's shares. Grover's return to the company is anxious due to the unclear ground he is now on, but he cannot risk losing the shares that he owns.

In 2020, the corporation wanted to try something fresh, so Paisa Bolega was born. This button turns the shopkeeper's phone into a loudspeaker, loudly announcing the transaction's value.

According to BharatPe, shopkeeper needs will increase, thus they will continue to build their software and improve its performance. Recently, the corporation disbursed roughly Rs 140 crores. According to the company's founder, there has been no recent change in shopkeeper loan demand, so they plan to carry forward with it, and they believe that rental payments and inventory payments will soon climb. 

BharatPe plans to rapidly scale up its lending vertical, aiming for a 10x increase in lending by FY23.